To be the leading trade bridge connecting Egypt's major industries and products with the leading buyers, distributors and investors across the Middle East and North Africa, including the Gulf countries, Iraq, Jordan, Syria and Lebanon, as well as Libya, Tunisia, Algeria and Morocco.
Cairo, since 2008
About Trends Group
At Trends Group for Exhibitions & Events, we believe Egyptian products deserve to reach every market in the region — and that the way there starts with a direct meeting between manufacturer and buyer.
To organise an exceptional trade event that offers the ideal environment for effective networking, productive deals, and discovering the latest innovations and products across Egypt's productive sectors.
From automation to international exhibitions
Since it was founded in Cairo in 2008, Trends Group has supported Egypt's business sectors and government with services that have evolved as follows.
2008 — 2011
Training partner for government automation
Trends Group supported the Egyptian government's projects to automate administrative systems across ministries and departments, acting as the training partner responsible for training and rolling out the automation programmes. Through its training unit it took part in automating government accounting and warehouse systems, with training teams working across the whole country.
826Government accounting sites automated out of 1,600
30,000Government warehouses automated out of 120,000
33+Training engineers across Egypt
2012 — 2019
Technology and digital development partner
Trends Group diversified into feasibility studies and export market research, software and website development, and translation and localization for the private sector through development programmes run by the Egyptian government with the European Union. As the technology and digital partner of the Industrial Modernisation Centre (IMC), it developed management, marketing and customer-service systems for Egyptian factories through ERP, CRM, web and mobile applications, and provided translation and localization to international companies in Egypt and the Gulf.
IMCTechnology and digital partner of the Industrial Modernisation Centre
ERP / CRMSoftware solutions for Egyptian factories
2020 — 2025
Market research and digital marketing
Trends Group expanded into market research, digital marketing and advertising for Egypt's private sector — researching products, delivering the full range of digital marketing services and supporting advertising campaigns. It became a certified partner of technology giants such as Meta.
56+Local and regional clients
MetaCertified partner
2026
Launching international exhibitions and events
In 2026 Trends Group begins organising international exhibitions and events to promote Egyptian products across the Middle East and North Africa.
3Specialised international exhibitions
Over 50 years of combined experience
Our team brings together seasoned professionals in sales, marketing, customer service and exhibition management, with more than 50 years of combined experience.
Trust that turned into recognition
Since 2008, Trends Group has earned the trust of international and government institutions as well as regional and local companies — and with it a number of awards and certificates.
Ideal Partner Award for Government Automation Projects
Ministries of Communications & IT, Administrative Development, and FinanceIn recognition of delivering the required automation projects with the highest efficiency in the shortest possible time.
Business & Project Excellence Award
Industrial Modernisation Centre — IMCIn recognition of delivering digitisation and management-system projects for companies and factories with the highest efficiency, in the shortest time and at the best cost.
ISO 9001 Quality Certificate
Internal management systemsReflecting the company's commitment to management systems that follow the highest international quality standards.
Ready to enter the markets of the Middle East & North Africa?
Book your stand today and be part of the trade event connecting Egyptian products with the region's major buyers.